Get the advice you need to meet your goals
Whether you want a dedicated advisor by your side or a portfolio that runs itself, Vanguard's low-cost advice services are built to help you reach your goals.
Choose how much advice you want
Vanguard Personal Advisor Services
0.30% gross annual advisory fee
$50,000 minimum investment
Work with a dedicated Vanguard advisor by phone and get a personalized financial plan, a professionally managed portfolio of low-cost Vanguard funds, and ongoing monitoring, rebalancing, and tax-loss harvesting.
- Unlimited access to a dedicated advisor by phone
- Personalized financial plan built around your goals
- Professionally managed portfolio of Vanguard funds
- Ongoing monitoring, rebalancing, and tax-loss harvesting
Vanguard Digital Advisor
About 0.20% gross annual advisory fee
No minimum to enroll (plan for at least $3,000 to invest)
Answer a few questions about your goals and get a personalized plan plus a diversified portfolio of low-cost Vanguard ETFs managed for you, with automatic rebalancing built in.
- Personalized plan based on your answers and goals
- All-in-one diversified portfolio of Vanguard ETFs
- Automatic rebalancing to keep you on track
- No minimum to enroll
Invest on your own
$0 commission online trades (fund expense ratios apply)
None
Buy and sell stocks, ETFs, mutual funds, CDs, and bonds yourself, with $0 commission online trades, industry-leading research, and some of the lowest fund expense ratios around.
- No minimums for most account types
- $0 commission for online stock, ETF, and mutual fund trades
- Research and tools to help you invest with confidence
- Move to an advice service whenever you're ready
Compare our advice services at a glance
| Service | Annual advisory fee | Minimum to enroll | Best for |
|---|---|---|---|
| Personal Advisor Services | 0.30% gross* | $50,000 | Hands-off investors who want a dedicated advisor and a personalized plan |
| Digital Advisor | 0.20% gross* | None (plan for at least $3,000 to invest) | Investors who want automated, all-in-one investing without a minimum |
| Invest on your own | $0 (fund expense ratios apply) | None | Self-directed investors who want low costs and $0 commission trades |
Getting started is simple
Share your goals
Tell us about your goals, timeline, and how you feel about risk.
Get your plan
We'll recommend an approach and a low-cost portfolio built for you.
Start investing
Open your account, fund it, and we'll take it from there.
Ready to start investing with advice built around you?
Open an account*The advisory fee is a gross fee that includes the advisory fee and the expense ratios of the funds in your portfolio. Advisory services are provided by Vanguard Advisers, Inc., a registered investment advisor.
All investing is subject to risk, including the possible loss of the money you invest. Be sure to review your goals and each service's investor brochure (Form CRS) before enrolling.